"For some time I have been observing, from a distance, two worlds that have shaped me: art and fashion. And I began to notice a pattern. It goes like this: 1.) Fashion seeks meaning. 2.) The art world is in a ludicrous bubble. And repeat. Perhaps we could say that the 'qi' is out of sync here, like a spinning top about fall.
If viewing art is a way of viewing meaning, I thought, then there must be a correlation to these seemingly disparate worlds. And that's what American Qi attempts to do. In our own grassroots creative way, we 1.) bring meaning to the fashion world by way of the image, and 2.) pierce the art market bubble by way of image reproduction."
The words of my exceedingly creative and wonderfully thoughtful longest friend Ariel, who has launched American Qi, a company-cum-art project that prints contemporary art on sweatshirts and scarves. More than a year of hard work, research and careful consideration have gone into this exciting project, and now she needs your help.
There are only a few days left in the Kickstarter! Support the pursuit of knowledge and the questioning of our art and fashion systems--they need it, Ariel's doing it.
Photo credit: Danica Mitchell.